"Don't sneak that in here, J.Crew," people say about their sneaker ad

Based on this article by Aimee Edwards at Bandt.

Aimed at evoking nostalgia, a recent J.Crew ad campaign instead ignited a firestorm of controversy after its undisclosed use of artificial intelligence was exposed. Eagle-eyed followers immediately spotted bizarre, telltale signs of AI like backward feet and inconsistent patterns transforming a product showcase into a public relations crisis.

The backlash centered on a perceived betrayal of authenticity from a heritage brand, with consumers blasting the "AI slop" for replacing human models and creativity. This incident serves as a cautionary tale for brands, demonstrating the potential reputational damage when AI is used in customer-facing creative without transparency.

Check out the article here.

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