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Based on this article by Faisal Hoque at Fast Company.

The widespread use of generative AI risks creating a "flattening effect," causing business strategies including marketing, and company cultures to become increasingly homogenized and predictable. This phenomenon accelerates "competitive convergence," a process where companies lose their distinctiveness by drawing from the same AI-driven pool of ideas, trapping them in a race to the middle.

To combat this, Faisal urges a shift from relying solely on artificial intelligence to cultivating "authentic intelligence." This involves protecting and amplifying a company's unique human insights and cultural quirks, making authenticity the ultimate competitive advantage in the age of AI.

Check out the article.

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