Keep searchin' and clickin', they're coming

Based on this article by Ryan Whitwam at Ars Technica.

Facing accusations that its AI is siphoning traffic from the web, Google's head of search has publicly insisted that everything is fine and clicks are not declining. The company claims that total click volume has remained stable and that AI is simply an evolution of its search features, but it has pointedly refused to release any data to support these assertions.

However, the article suggests a more complex reality: even if total clicks are stable, they are being unevenly distributed, with traffic increasingly funneled to massive partners like Reddit while smaller, niche sites are left behind. While Google professes to care deeply about the web's health, its lack of transparency leaves many publishers in the dark, forced to trust the claims of a tech giant whose AI strategy appears to benefit itself and a few chosen partners above all others.

Check out the article here.

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