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Based on this article by Mohammed Almahe, AI Consultant posted on LinkedIn.

McDonald's invested heavily in an AI-powered voice ordering system that performed well during its technically successful pilot phase. However, the project failed when scaled to hundreds of locations because the AI struggled with real-world conditions like regional accents and background noise, leading to operational bottlenecks.

The ultimate failure was not due to flawed technology, but rather a poor execution strategy that lacked cross-functional planning, clear performance metrics, and adequate staff training. A successful pilot is not a guarantee of a successful rollout, which requires a comprehensive business transformation plan.

Check out the article.

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