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Based on this article by Danika Wong written for Fortune.

A major shift in user behavior is underway, with a dramatic increase in zero-click Google searches as people now prefer asking AI for direct answers rather than browsing websites. This "conversation revolution" is rendering traditional web design, with its complex menus and information architecture, obsolete because users now arrive with specific intent and expect immediate answers.

Consequently, businesses are urged to adopt a "conversation-first" approach by transforming their websites into "chatsites" where a prominent chat interface becomes the primary mode of interaction. The future of digital experiences will be defined by these conversational systems, which prioritize user dialogue and measure success by the utility and quality of conversations.

Check out the article.

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